Uniqueness:

• EAAS, although not a new means of treating various addictions throughout the United States, is relatively underutilized in MN. For this reason, the marketing campaign to launch and publicize CGI will be substantial yet crucial to initial success.

Clientele Insurance Reimbursement:

• At this time, CGI clientele reimbursement is being sought after under the classification of “recreational” therapy. For this reason, timing of payment for services will need to be negotiable until the Insurance Industry is more comfortable with and aware of Equine Assisted Service.